Impact of Current Information Technology on Our Lives Essay Example for Free

Impact of Current Information Technology on Our Lives Essay ACKNOWLEDGEMENT My deepest gratitude to my Ate Kristine and my parents who support and encourage me to pursue my chosen path, to concentrate to my studies, for all their kind and inspiring comments. My special thanks go to my grandma, who have given me great moral support in my studies and to our Almighty God, who have given me spiritual support to complete this term paper. I. INTRODUCTION Information technology (IT) ins probably one of the most significant developments in human history since the printing press. It has given rise to one of the most fascinating communications devices ever created, the Internet. It has come into our homes, our schools and our offices, tying us together in unprecedented ways. It is one of the most important developments in recent memory. Information technology (IT) is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications. The term in its modern sense first appeared in a 1958 article published in the Harvard Business Review, in which authors Leavitt and Whisler commented that the new technology does not yet have a single established name. We shall call it information technology (IT).. Some of the modern and emerging  fields of Information technology are next generation web technologies, bioinformatics, cloud computing, global information systems, large scale knowledge bases, etc. A. GENERAL INFORMATION IT is the area of managing technology and spans wide variety of areas that include computer software, information systems, computer hardware, programming languages but are not limited to things such as processes, , and data constructs. In short, anything that renders data, information or perceived knowledge in any visual format whatsoever, via any multimedia distribution mechanism, is considered part of the IT domain. IT provides businesses with four sets of core services to help execute the business strategy: business process automation, providing information, connecting with customers, and productivity tools. IT professionals perform a variety of functions (IT Disciplines/Competencies) that ranges from installing applications to designing complex computer networks and information databases. A few of the duties that IT professionals perform may include data management, networking, engineering computer hardware, database and software design, as well as management and administration of entire systems. Information technology is starting to spread further than the conventional personal computer and network technologies, and more into integrations of other technologies such as the use of cell phones, televisions, automobiles, and more, which is increasing the demand for such jobs. In the recent past, the Accreditation Board for Engineering and Technology and the Association for Computing Machinery have collaborated to form accreditation and curriculum standards for degrees in Information Technology as a distinct field of study as compared to Computer Science and Information Systems today. SIGITE (Special Interest Group for IT Education) is the ACM working group for defining these standards. The Worldwide IT services revenue totaled $763 billion in 2009. B. TECHNOLOGICAL CAPACITY AND GROWTH Hilbert and Lopez identify the exponential pace of technological change (a kind of Moores law): machines’ application-specific capacity to compute information per capita has roughly doubled every 14 months between 1986-2007; the per capita capacity of the world’s general-purpose computers has doubled every 18 months during the same two decades; the global  telecommunication capacity per capita doubled every 34 months; the world’s storage capacity per capita required roughly 40 months to double (every 3 years); and per capita broadcast information has doubled roughly every 12.3 years II. TRENDS IN INFORMATION TECHNOLOGY The wide range of information, data, and knowledge for problem solving and decision making are dealt with Information Technology. Before starting with the projects, students should be aware of authentication, and integrity features in their projects. Breaking of passwords and hacking can be avoided using these techniques. Anyhow, the various trends for projects are based on the emerging software technology. A. LATEST TRENDS a. Flash technology To add multiple types of external data to the given text, images, video, XML and to interact with web pages, Adobe Flash is used. It provides multimedia platform. The main purpose of this technology is to be used in advertisements and games. Both audio and video streams are supported by flash. One of the Object-oriented languages called ActionScript is the language used here by the developers. Flash player includes ActionScript Virtual Machine (AVM). The compiler, Just-In-Time (JIT), is used for MP3-based audio and bitmap graphics. Flash CS5 is the latest version of Adobe flash which was released on April 12, 2010. b. Microsoft Silverlight Microsoft Silverlight is developed on web framework and is similar to the functions of those in Adobe Flash. In addition, it also integrates multimedia graphics and interaction with a single runtime environment. Common Language Infrastructure (CLI) and its development tools are supported by Silverlight. The processor x86 with streaming SIMD Extensions (SSE) is  used by Silverlight. Also the other processors which support Silverlight include the Intel Pentium III and AMD Athlon XP. Any of the .Net Programming language is supported for Silverlight applications. The developing tools for the application can be used along with the .Net language but should be aware that they can target only the Silverlight core CLR for hosting the applications and not that of the .Net Framework CLR since both differs in their own functionalities. 4GDR1 (4.0.50524.0) is the latest version of Silverlight and was released on 03 June 2010. c. Open Source software Open source software is newly emerging trend which is one of the best options for the students. The source code can be modified by the students as per the objective of project. Hence Open source is much flexible than closed version software. Open source software is mainly developed on peer to peer production by collaboration of end product, source material. Open source software can be enhanced by anyone and if you join some open source developers community, you can learn a lot of things directly from the most knowledged persons in the developers community. Even the top companies like Google who are paymasters gives lots of importance to candidates who have worked in open source projects during the interviews. d. Cryptography Cryptography is the practice and study of hiding information. It also refers to confidentiality. It is often seen as a â€Å"black art†, which means something others don’t understand but you need to understand. Cryptography is one of the essential aspects for secure communication. There are many aspects of security and applications ranging from secure commerce to private communication and to protect passwords. Cryptography is necessary for secure communication but it is not sufficient by itself. Here, the text is encrypted first; i.e. the plain text is changed to inarticulate garbage. The end user does the reverse process i.e. decryption, where the original text  is retrieved. There are a lot of algorithms in this area which is used in real time for data protection in sectors like banks, Research, Password Protection and so on. e. Nanotechnology Nanotechnology is the study of controlling properties of an atom and molecules. As the name indicates, it deals with the study of structures sized between 1 and 100 nanometer. It is said that, nanotechnology has a tendency to create new materials and devices which can be used in future in a wide range of fields such as medicine, energy production, electronics and bio materials. As they are very small in size, nano structures have a tendency to change its state for transformation of energy. The two main approaches used in nanotechnology are Bottom-up and Top-down. In bottom-up approach, materials and devices are built from molecular, a component which later assemble themselves chemically and follows the principles of molecular recognition. In top-down approach, nano-objects are constructed from larger entities without any atomic level control. Biotechnology is the best example to show the use of nanotechnology in various fields. The upcoming trends mainly focus on security and hacking. Mobile application for iPhone and Android are great areas to explore with good revenue opportunities as well. If you want to stand out from others, instead of going for some courses, try to contribute for an open source project. B. BUSINESS TRENDS Just a few decades ago, businesses had little in the way of office machinery except typewriters. Fax machines were new; only Xerox made copiers, and the computer was a monster that took up an entire room. These behemoths were housed almost exclusively on college campuses or in government laboratories. With the development of the personal computer, the situation changed; it was so quick it sometimes seems like it was overnight. At first, businesses were happy to use computers because their word processing programs made typing projects much easier. But using a computer like a high-powered typewriter  defeats the purpose of having the machine in the first place. Companies soon discovered that their PCs could do a great deal more. Companies began to network offices together so that they could share files and work on the same projects from distant locations. They connected to the Internet and put out advertisements to draw new customers. And perhaps one of the most significant business developments to come with IT is the creation of the electronic marketplace. Companies that sell their products over the Internet greatly increase the number of potential consumers who see their offerings. Even if the company is not actively selling goods, a website is a tremendously helpful tool. A well-designed, easy to navigate site can stimulate interest so that a potential customer calls or writes for further information. Other business applications of IT include â€Å"data mining,† â€Å"knowledge management,† and â€Å"modeling and simulation.† (Kalil, PG). This last is particularly interesting, as it allows companies to build prototypes in the computer. These prototypes perform exactly the same way a three-dimensional model would, and yet are far less expensive than building the â€Å"real thing.† This way, if the prototype doesn’t work, there isn’t the strain on the company’s resources there would be if a real model (car, plane, truck, train) had been built. If it does work, it can be put into production quickly. C. FUTURE INFORMATION TECHNOLOGY TRENDS There’s no denying that we are in a worldwide downturn. Government are in debt; jobs are being cut; houses are being repossessed and people because it. However, there is a way to plan for the declining eminent and that is through IT guidance. If you are like most people, the last thing on your opinion is paying for tuition, especially in a specialty as baffling as information technology. However, IT education may be your label out of the slump and into a fulfilling and stable career. For most of us, our prospect is not set in pelt, especially with the downturn. There is no concrete way of aware that you will forever be in the site, or even with the visitors you are with now. However, IT guidance can organize for a potential in information technology at any sector. The  diligence needs IT technicians whether you work in television, marketing, communication, client check, etc. IT technology can open doors to more than just your own effective Future Information Technology Trends environment. You can take these skills and concern them to other sectors and industries as well. This will make the leap to another career in the upcoming much fewer overwhelming, if that time ever comes. Technology and Telecommunication: While many people are trailing their jobs in marketing, buyer ceremony, factual estate and construction, more and more people are verdict their mission via telecommunication. This is because, while the nation is gradually lessening, the â€Å"nation† is blossoming. Websites are in stable penury to IT help including webmasters, graphic designers and programmers. This Future Information Technology Trends trend will prolong as the internet is one of the best customs to join to the world and will only maintain to grow in the future. Technological trends in the future: According to the Bureau of Labour Statistics, the technology world will maintain to upsurge with jobs in IT increasing by 16% in the next ten existence. This is sooner than most other industries in the United States due to the many technological advances within many industries. IT Training for all Industries: even if you never want to dine in a career as an IT technician, information technology exercise can help prepare you for advancement in your own sector. Information technology exists everywhere and this is why it’s important to advantage the skills desirable to understand the information technological phase of your sector. IT is Universal: Another important touch of information technology is that, while some systems modify from troupe to troupe, and from country to country, they are all relatively the same. This means that, if you desire to do so, you can move and convey with career guidance in IT. Spend a year in Japan since the sights and running in IT on the section, or take your skills to Australia when the frost months get too cold. The possibilities Future Information Technology Trends for those with information technology training not only transport from trade to industry, but they also outdo continental boundaries as well. D. EMERGING INFORMATION TECHNOLOGY TRENDS Traditionally, hotels were mostly dependant on cards and paperwork at the front desk to keep in meet with old and current customers. They were chiefly at the mercy of the wishes of vacationers to succeed, and on their own pains and force to be inclined for budding surges or long droughts of tenancy. Luckily, such inconvenience and old-fashioned methods are long since ancient, gratitude to advances in information technology. The first question in which information technology became important regarded billing. Old-fashioned paper-based book-keeping time-consuming and inefficient, and was not able briefly to tell a lodge holder what the avow of their lodge was. Luckily, advances in modern proof keeping tolerate for a lodge holder to keep pathway of what they have on hand, how much of it they have, and how much it outlay. Accounting is complicated, but future software, especially that tailored to the sole needs of the hospitality activity, helps to permit lodge owners to make smart decisions. Services and harvest that are no longer worn can be instantly cut off to prelude money, while those who show want can be augmented in magnitude or bespoke to diminish the important tradition. Most hotels are recurring with booking quarters and reservations over the telephone, but information technology has prolonged well past that. Hotels can now work with different online trek companies and booking military to have Emerging Information Technology Trends their rooms booked online, with no indigence to employ classy force. This also allows a lodge to announce their open rooms and unusual deals promptly to people who would be most to grasp them, instead of killing much money advertising in an unfocused mode. High worth information technology hence allows for better arrangement and management of booking to tolerate a lodge to better maximize residence, and to know in proceed when large groups or prop period are approaching. This allows a lodge manager to make strategy about transient pole, good times to renovate or inflate, or other concerns, because he/she can decide the state of their hotel currently and for the next few months with only a few clicks on the laptop. The advances in information Emerging Information Technology Trends technology proffer well afar booking, however. The internet is  necessary for vacationers who fancy to associate those back home, and for those nomadic on topic to get in feel with the bureau. Therefore, wireless internet has become a very ordinary and very helpful tune for hotels to supply. Many interest minded persons even entail that an hotel tender internet army so that they can keep running while on the street. Luckily, such army are easy to supply, as all that is required is a wireless router and diverse plans to guarantee the whole hotel is filled with the practice. Modern advances in wireless internet also permit for the wireless internet provided for hotel visitors to be used to group the hotel itself. Security cameras, door stresses, and other policy basic to hotel sanctuary and shelter can be Emerging Information Trends wired into the interact, so that workforce are alerted when a door is propped open, a fire alarm goes off or suspicious activity occurs. Though the hotel guests are wholly unaware of it, this variety of added safety and guarantee keeps them careful, and in the occasion of a puzzle they will almost surely appreciate the benefits of such system. As difficult as it is, information technology in the hospitality activity is still going ahead. Intelligent booking systems enable hasty and helpful guest opinion, along with the ability to predict who is likely to use the hotel again and tell them via e-packages or passage letters when a good deals appear. Hotels with scope mass or other guest services can tender menus online, allowing for abrupt updates, high-class photos, and other behavior to allow guests to see and order services before they even arrive. There also advances in terms of payroll and list which make information technology Emerging Information Technology Trends an effective asset for reduction money and maximizing profits. The sole quality of the hospitality trade makes it a great place for new and emerging information technology, and farther-opinion hotel owners and managers are forever looking for smart tools and software to invest in. E. HEALTHCARE INFORMATION TECHNOLOGY TRENDS The utilization of technology in healthcare has opened the method for improvements in a limit of areas. One of the advantages and payback of fitness tending technology is the additional people are extant diseases like feeling and blight disease due to the fitness to identify them earlier than formerly skilled. With this ability comes the subsidy of being able to use a method that may be fewer extreme than one beloved as the disease grows. With a disease like Tuberculosis, as it metastasizes, the talent to struggle it and eliminate it gets harder and harder. Although, one more use of technology in healthcare has brought us newest drugs that can aim more precisely the particular scourge cells along with being more embattled in other areas. It has also brought us latest radiation Healthcare Information Technology Trends tools that can be far extra accurate and not have to use the shotgun manage to dig up to the tumor. The ray could even be bent about key body parts like glands and arteries so as not to injure them when focusing in that territory. One interesting and futuristic loan is the utilization of robots. You can now have a preset prostatectomy with an outcome that may be to the profit of the enduring. With the use of a robot in surgical procedure there is a slighter Healthcare Information Technology Trends opening and large incisions which is fewer torment for the tolerant, there is a smaller quantity of blood failure, an exclusive hazard of rigid cuts about delicate nerves and tendons which may allow the unwearied a pompous choice of not having poorer effects from the surgical procedure, and typically a shorter drape about in the hospice and a shorter recovery time. The accuracy of the robot is far more rigid than a surgeon using his/her hands lonesome. Robots are also programmed in such way that they can grip complicated situations. Another zone where robots are worn is in mandatory middle surgery. Again the accuracy and precision of the tools show the way to a bigger unplanned of a quicker recovery time and minus anguish to the patient. The finer incisions and the possibility of less blood harm are one advantage to using robots in a middle surgery. The dab Vinci Healthcare Information Technology Trends robot worn in the heart and growth surgeries and has the opportunity to be  worn in a range of areas where precision and accuracy are vital. III. EDUCATION Although computers are now common in the classroom that has not been the most significant step in their use as educational tools. I believe that distinction has to go to distance education. The concept is not all that new, because the idea of remote classrooms with a teacher appearing on television has been in place for decades. But the idea of conducting an entire class over the Internet is radically different. In distance education, the students may never set foot in a classroom at all. They will interact with the teacher and with their peers via email; they may participate in lectures via some sort of instant messaging service. The assignments are posted by the instructor, and the completed assignments are returned to him/her through email. Attending class by accessing the Internet does of course mean that the student cannot participate in a live exchange with his peers and the instructor, so in that sense the spontaneity of the classroom is missing. However, for students in very remote areas, or when classes are offered at one campus and not another, it is a viable solution, and it is made possible by IT. IV. PERSONAL USAGE Of course the single biggest item here is the personal computer. Having a computer at home has revolutionized life for millions of people around the globe. We tend to get our news from the computer; we may find ourselves in a discussion with someone on the other side of the planet; and we tour museums and shops in distant cities among many other uses. Many people now work from home (â€Å"telecommuting†) rather than physically going to the office. This saves road congestion and helps diminish pollution. Children and teens use the computer to help with their homework, and with the Internet, they have the entire world as a resource. V. CONCLUSION The impact of IT on society is hard to overestimate. Many of the developments, as I’ve indicated, have been positive, but there are some negatives as well, specifically a tendency to spent more time alone, or interacting only with the computer rather than with real people. Still, for most of us, IT has made a sizeable impact, and a positive one, on our lives. VI. REFERENCES http://www.cisp.org/imp/april_99/04_99kalil.htm http://www.wikipedia.com

Colonization In America :: US History Colony American

Before Europeans had ever set foot on North America the continent was a vast land made up of various Native American nations that had their own distinct cultures, history and social hierarchies. The Natives here possessed all of the aspects that human beings all over the world incorporated into their societies. They had social structures, trade routes and relationships between various Native groups and were by no means a cluster of heathens waiting to be discovered by white Europeans who would come to claim the land they have lived on for thousands of years. Upon their arrival on the continent that was often tagged as The New World the three prevalent European countries that established colonies in North America England, France and Spain each took fundamentally different approaches to establishing their colonies and forming relationships with the native inhabitants. There were many various reasons for why each European country chose to participate in the colonization and their affair s with Indians in the ways they had. The country itself and the goals it had set for establishing settlements in the New World along with the location of the settlement and the Indians that they would be confronting as a result of their settlement are all interesting aspects that play vital roles in why each colonial society differed from one another in the 16th and 17th centuries. The Spanish in the New World landed their ships and set up Catholic monasteries in Florida as well as the area now known as New Mexico. The Spanish who have had a long history of coexisting in Spain with the Mores brought some of their conventional diplomacy with them when they attempted to establish permanent settlements in the New World. Although a large portion of Spain's reasoning behind occupying land in the New World was the conversion of Native Americans as well as gaining gold, wealth and power just like the Conquistadors had done in the past from conquering the Aztecs. Spain brought a sort of diplomacy with them when they tried to coexist their culture and peoples with that of the native inhabitants of Florida. This approach was probably just as much done out of necessity than modern European kindness, because the Spanish settlers who founded the string of settlement towns in Florida were vastly outnumbered by their Indian counterparts.

Green Organization

Green organization and its recruitment policies Introduction If the recruiters are thinking of creating a congruent and authentic employment brand which can help your organization attract, retain and repel employees, there comes the relevance of the word â€Å"green recruiting†. Recruiting, the most important function of HR, which entails attracting the right person for the right job at the right time, is changing its color. Organizations are trying to tap every bit of opportunity, wanting to look different and make a good impression, so that the right candidates with the environment friendly bent of mind apply for jobs. Companies large and small are seeing a significant increase in the ROI of their recruitment and retention programs by creating an employment brand. One deliverable of a significant employment brand is green recruiting practices. This is not a â€Å"flavor of the month† or a new concept. Fortune 500 companies have been doing it for years. Continuously hearing words like eco-friendly, green, environment etc for the past few years, even the young generation has also attracted towards this concept. So they are also looking for an organization which is environment friendly. In June, 2007 Dr John Sullivan wrote, â€Å"While candidates of all generations have begun evaluating potential employers based on their â€Å"greenness† few in recruiting have leveraged this hot topic in recruitment communication and activities†. He goes on to say, â€Å"Individual recruiters need to make the firm’s environmental stance a critical element of their sales pitch to potential applications and candidates†. The time has come for all employers to assess the degree of ‘greenness’ in which they operate. So, all the companies now a days are trying to portray themselves as eco friendly companies. Organizations like Google and Timberland have made concerted efforts in portraying themselves as environment friendly organizations, having programs that support environment issues. Such programs include: extending $5,000 subsidies for employees who buy hybrid cars, dining facilities that serve organic food, charitable contributions to organizations that fight global warming, on- site composting of food waste and using fuel and solar power etc. Wipro have made concerted efforts in portraying themselves as environment friendly organizations, having programs like launching a new range of eco-friendly desktops and laptops. The Wipro Greenware range is compliant with RoHS (Restriction of hazardous substances) directive, thereby reducing e-waste. Why green recruiting? It’s good to be Green. That's what a lot of companies are finding, as they integrate environmentalism and sustainability into their corporate culture. Not only is environmentalism good for the community and the planet, it can help employees reduce waste and operate more efficiently. Companies tout their environmental initiatives in annual reports, core values, community activities and even advertising. Yet, companies often fail to leverage their environmental efforts in one key area: and that's recruiting, meaning they are missing a key opportunity – as studies show a commitment to environmentalism and sustainability can be a factor the most desirable candidates weigh when choosing an employer. ? Studies have shown that many Gen Y and college grads are concerned, or at least conscious, about how their behavior impacts the environment. What they consume, how it is packaged, what they drive and where they live are conscious choices that are made every day. In the context of employment branding, green information should be positioned appropriately on the company website, career page or in a recruitment video. This approach can be a significant differentiator for a company that is interested in attracting top talent. There is no argument that the demand for sustainable practices is increasing. †¢ 80% of current employees want to work for a â€Å"good company† (one that has a good reputation for environmental responsibility) and this percentage is expected to grow to 90% in the next 10 years. (Corporate Environmental Behavior and the Impact on Brand Values – Tandberg, 2007. †¢ 77% of recent MBA graduates would forego some income to work for a firm with a credible sustainability strategy. (Stanford Graduate School Study, 2007). †¢ Companies that use sustainable business practices are approximately 3% more profitable than those that don’t. (empirical analysis 2007 – Innovest Strategic Advisors. ) ? College graduates are increasingly seeking a company that is environment friendly. According to the survey commissioned by Maynard, mass based on-line board’s decision for college students, 80% of them opined that they are interested in a job that has a strong and positive influence on the environment. Many institutes now offer a dedicated discipline, called â€Å"sustainability†, in the US in order to cater to the needs of student’s overarching demand for fusing business with environment. Things have to a point where jaw- dropping salaries are banished to the back burner and â€Å"going green† has soared in importance, while graduates figure out their employers to be. ? Global candidates are deeply fascinated about it. Countries like Germany, Australia, and Finland are very much attached to the eco- friendly concept. So, if the companies want to recruit global candidates, they must do much more to reach the expectation of these students when it comes to environment. ? Company’s reputation can be increased by being eco friendly. People would prefer to buy the products sold by socially responsible company. Suppliers may prefer doing business with such companies. New alliances and partnerships they can make with other organization to reduce pollution and to protect the Mother Nature. Greenest companies in India A survey conducted by BT- AC Nielsen ORG-MARG, ranked Oil and Natural Gas Company (ONGC) the greenest company followed by Reliance Industries. Overall, the oil and petroleum sector was considered the greenest sector in India. BPCL, Castrol India and HPCL are other companies in this sector that were rated green companies in the survey. The private sector companies were in a majority (13 out of 20) in the list of Top 20 greenest companies in India. India’s software companies are also considered green companies. IT companies are allowed to set up their offices within the city limits. This is because they do not harm the environment. Johnson and Johnson Ltd. , Chillibreeze, IBM, LG Electronics, PNB, Tata Motors and Hero Honda Motors are some of the other green companies in India. These companies not only emphasized upon one another the importance of adopting green technologies, but also of addressing the issues of safety, health, environment and social obligations. So, to implement all these green practices companies should train their employees properly. Through training, to some extend they can make their employees follow go green slogan. But if they don’t have real interest in this concept, these companies can’t make it a great success. That is the reason why they should give more importance to green recruiting which will enable them to obtain right kind of a person for right job and for right organization. Steps to Implement Green Recruiting ? Identify candidate decision criteria: Start by holding focus groups at industry conferences to identify what â€Å"green† factors would be important to individuals seeking new jobs. Next, ask candidates during interviews and on the Web site to list their decision criteria. During orientation, ask those who accepted jobs what criteria they used to make the decision. Finally, contact those who rejected your offers three to six months down the line to identify positives and negatives. Use this information to modify your recruiting processes and focus. Benchmark: Search the Web, benchmark with college recruiters and work with recruiting consultants to identify the best practices of other firms. Use this competitive analysis to gauge your success and to plan your future actions. ? Your Web site: Make sure that both â€Å"what you do† and the results of those efforts are prominent on your corporate careers Web site. Include your recycling statistics, as well as whether you are carbon neutral, limit greenhouse gases or win environmental awards. Include narrative or video profiles of your environmentally conscious employees. If your company policies allow, link your corporate jobs site on major (but primarily nonpolitical) environmental Web sites. ? Be talked about. If you have a strong environmental record, it's important to get â€Å"written up† in business, professional and industry publications as well as in newspapers and on TV. Work with the PR department to identify which of your practices are most likely to be appealing to the media and designate an individual to be available for interviews. ? Recruitment advertising. Advertise in magazines that candidates who are sensitive to the environment are likely to read. Highlight in your recruitment ads a few â€Å"eye-catching† facts and any environmental awards you might have won. If you use brochures or paper recruiting materials, make sure they're from recyclable stock and that it says so on the document. ? Job descriptions. Make sure that, where possible, job descriptions for high-volume hiring positions include responsibilities for minimizing negative environmental impacts. This is critical because if job seekers don't see being environmentally friendly integrated into â€Å"every job† at the company, they might see your â€Å"green recruiting† as merely a PR effort. If you're really serious, include knowledge of environmental impacts under the skills-required section of your job descriptions. ? Interviews. Provide managers with â€Å"green† fact sheets to use during interviews. If you are really aggressive, provide candidates with a side-by-side comparison showing how your firm's environmental record is superior to other firms they might be considering. ? Sourcing. One of the best ways to strengthen your environmental image is to hire lots of environmentally friendly employees who can spread your â€Å"green† story through word of mouth. Have your recruiting team identify the sources that produce the highest-quality environmentally friendly candidates. Source at environmental organizations (i. e. , Sierra Club). Also, recruit at environmental events and use subscription lists from green publications for e-mail and direct-mail recruiting. ? Employer referrals. Having your employees spreading the word will help both recruiting and product sales. If you have the resources, proactively seek out employees who are highly visible in environmental circles and ask them specifically to talk up your firm, to seek out candidates and to provide you with names. Awards. Winning awards for excellence is always a major element of building an employment brand, so obviously winning â€Å"environmental† awards should be a major element of your strategy. ? Advisory group. Ask the advice of six to eight environmentally friendly employees about measuring the quality of the message you are sending and how to reach and convince more a pplicants of your strong â€Å"green† record. ? Products. Obviously, applicants want to know that the products they are helping to produce are environmentally friendly. This means putting pressure on product advertising and marketing to include in your product ads and packaging the fact that your products are eco-friendly. In some industries, how you treat vendors and outsourced work can be important (i. e. , Starbucks, Nike). ? Value statements. Make sure that your corporate goals, values and even corporate business objectives include environmental elements. ? Annual report. Because some applicants take the time to read your annual report, make sure it includes sections that highlight your environmental record and the fact that you recruit environmentally friendly employees. If your firm uses bio-diesel fuel, pays fair market value to suppliers, is energy-efficient or if it buys â€Å"carbon offsets,† highlight these selling points. ? Employee benefits. Consider adding holistic health options, paid time to volunteer for environmental causes, matching donations to green causes, and support for alternative transportation options to your benefit package. ? Reward criteria. Include this factor in the performance-appraisal system for all employees. Obviously, use it as a hiring criterion, but also use it as a critical element in promotions, bonuses and pay increases. Develop metrics and rewards. Because whatever you measure improves and adding rewards to the equation makes the behavior improve even faster, your green-recruiting effort must have metrics and rewards tied to it. Some of the metrics you want to include are the percentage of candidates aware of your strong environmental record, the number who rejects offers because of a poor record and the percentage of new hires who say your environmental record was one of their top-five reasons for accepting the offer. Hold post-exit interviews with your top performers to identify whether environmental factors contributed to their exit. Benefits†¦ When your employees volunteer an environmental clean up effort, getting their picture in the local media serves a dual purpose. Employees receive a form of public recognition for their efforts, and it creates a positive public image. This will also add to the company’s corporate social responsibility practices. Retention efforts can be improved by including creative benefits that specifically address green concerns. Some examples include holistic health benefits, paid time to volunteer for environmental issues, financial support for alternative transportation options such as bus passes or rebates for purchasing hybrid cars, organic snack options in the employee break area, and matching employee contributions to environmental causes. By doing so, company can achieve goodwill as well as can retain and attract employees through its unique benefits offered to them. Conclusion Employees are searching for an authentic work experience where their personal values are in alignment with the organization’s values. Companies that do not give consideration to being green, or just provide â€Å"green washing† lip service may be passed over by potential candidates who don’t wish to be associated with that kind of an organization. To know, whether your company is exactly working on so called ‘green atmosphere’, following questions need to be answered: †¢ Do you have an environmental policy? Is it posted your career site? †¢ Do you have a recycling program? If so are you tracking (and communicating) the amount of money you save and landfill space you have freed up? Are you using recyclable stock on your recruiting materials? †¢ Is sustainability one of our core organizational values? If so, is it listed on your website? †¢ Have you built in any environmental accountability into your performance appraisal system? †¢ Do you incentivize employees in any way to support your environmental policies? †¢ If your company has a reward system involving r edeemable points, do you offer a green option, such as pledged donations to an earth friendly cause? It is necessary for HR Managers to include firm’s eco-friendly messages with the firm’s recruitment process and employer brand. If your business can brag about its environmental savvy, be sure to tell applicants. And don’t just rely on your Web site. Get quoted in articles about environmental initiatives, Use word-of-mouth, asking employees to spread the environmental message, Place job advertisements in magazines read by your target applicants, Provide environmental talking points to emphasize during the interview process, Win environmental awards and attend environmental conferences. Green recruiting helps the company to have its on identity in its recruitment practices when compared to all the other companies. Finally, just as with other goals, the only way to know the long term effects of going green on the company’s employment brand is to review appropriate HR metrics including effects on recruitment, retention, employee satisfaction, and productivity. Reference: 1. Bauer N Talya, Smith Aiman Lynda (1996). Green Career choices: The influence of ecological stance on recruiting, Journal of Business and Psychology. Retrieved July 14, 2010 from http://www. springerlink. com/content/p7716gg4715017j0/ Felton O Brien (2007). Debating Green Recruiting. HR Executive online. Retrieved July 22, 2010 from http://www. hreonline. com/HRE/story. jsp? storyId=46706256 Huff Charlotte (2007). Green Recruiting Helps Bring in Top Talent. Workforce Management Online. Retrieved July 20,2010 from http:// www. workforce. com/section/06/feature/25/06/24/index. html Huff Charlotte (2007). Highlighting your Green. Workforce Management Online. Retrieved July 22,2010 from https://www. orkforce. com/section/06/feature/25/06/24/250626. html 5. Lizz pellet (2008). Green Recruiting: Cashing in on the Green to Enhance Your Employer branding efforts. Best practice institute. Retrieved July 15, 2010 from https://bestpracticeinstitute. org/public/doc/GreenRecruiting-CashinginontheGreentoEnhanceYourEmploymentBrandingEfforts. pdf Steere Vicki (2009). Employment brand goes green. Jobing foundation. Retrieved July 25,2010 from http ://jobingfoundation. org/2009/07/ 7. Sullivan John (2007). Steps to Implement Green Recruiting. HR Executive Online. Retrieved July 15, 2010 from http://www. hrexecutive. com/HRE/story. jsp? storyId=26541280 8. Sullivan John (2007). Green Recruiting: Building Your Environmental Employment Brand. HR Executive Online. Retieved July 17,2010 from – http://www. ere. net/2007/06/04/green-recruiting-building-your-environmental-employment-brand/ 9. http://www. careerxroads. com/news/updates/0209. asp. Retrieved July25, 2010 10. http://www. qualigence. com/Yaffe/newsletter/articles/tt/tt_121707. html. Retrieved July27, 2010

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