Narrowing a Topic

Associate Program Material Narrowing a Topic Example Worksheet Review the following example worksheet: |What general topic have you selected? |Education | | | | | | | |What components, or subtopics, are related to this topic? Multiple intelligences | | |Classroom management | | |Importance of higher education | | |Benefits of higher education | | |Elementary school | | |Standardized testing | | |Parental involvement | |What particular aspect of this topic interests you most? | | |Classroom management | | | | |What is your purpose or goal for writing an essay on this topic? |To explain to the reader the various methods of classroom | | |management used in the elementary-school classroom | | | | | | |What questions do you want to answer or address in the essay? |What styles of classroom management exist? | | |What effect does classroom management have on the classroom? | | | | | | | |What is your narrowed topic choice for final expository essay? Classroom manage ment in the elementary-school classroom | | | | |Is your topic still too broad for the length of the paper? |No, I think my narrowed topic would be acceptable for the length | |Explain your answer. If so, how might you narrow it further? |of the final paper. I will be able to explain the various types | | |of classroom-management styles and explain the effect that they | | |have on the classroom. | Expository Essay Topic: Option 1 Worksheet If you selected Option 1 for this assignment, complete the following worksheet: |What general topic have you selected? | | |Video gaming | |What components, or subtopics, are related to this topic? |Types of games | | |Price of games | | |Hand and eye coordination and motor skills | | |Addictiveness/time management | | |Violence related to game play | |What particular aspect of this topic interests you most? | | |Educational value of video games in children | | | | |What is your purpose or goal for writing an essay on this topic? |To inform the reader what educational benefits video games have | | |upon a child | | | | |What questions do you want to answer or address in the essay? How would a child benefit from playing video games | | | | | | | |What is your narrowed topic choice for final expository essay? | | |Is your topic still too broad for the length of the paper? | | |Explain your answer. If so, how might you narrow it further? | | | | | | | |

Allusion Report- the Burning Bush

Allusion Report The allusion of the â€Å"Burning Bush† is just as it sounds: it is a burning bush that continues to burn and is never engulfed by its flames. The Burning Bush was first introduced in the Book of Exodus in the Bible. Moses was grazing in the pastures just like any other day when he noticed something burning in the distance. He found it to be an ordinary desert bush, but the fire was far from ordinary. The fire consuming the bush was God presenting himself to Moses.When God spoke to Moses, he told him to unite his brothers (Israelites) and leave the land of oppression, Egypt. The allusion of the Burning Bush has been used in the novel, The Grapes of Wrath, three different times. â€Å"One cat’ takes and shoves ten families out. Cat’s all over hell now. Tear in and shove the croppers out. † (Chapter 2, page 13) Here, the truck driver is telling Tom how tractors are driving people out of the land. This alludes to the Burning Bush as being the harassment which families are fleeing from. Reverend Jim Casy- was a Burning Busher. † (Chapter 4, page 27) Casy is referred to as the burning busher because he motivates and inspires others around him. â€Å"We’d keep together on the road an’ it’d be good for ever’body. † (Chapter 13, page 202) In the Book of Exodus, God tells Moses to unite with his brother so that they will have a change of survival. Here, Tom is telling others that neither family would survive if they traveled alone, but if they travel together they will have a greater chance at surviving.The Burning Bush represents numerous symbols to Jews and Christians, such as God’s energy, sacred light, illumination, as well as the burning heart of purity, love and clarity. It is argued by many skeptical scholars that Moses was under the influence of a hallucinogenic when he says to have encountered the Burning Bush. Many entheogens have been found in south Israel and were use d regularly for religious purposes by the Israelites. Works Cited â€Å"Burning Bush – New World Encyclopedia. † Info:Main Page – New World Encyclopedia.Web. 03 Oct. 2011. . Ben, Jesse, and Phil. â€Å"The Burning Bush. † Allusions of Exodus in Steinbeck's Grapes of Wrath. Web. 10 Oct. 2011. ;http://reufus59. tripod. com/id5. html;. Deffinbaugh, Bob. â€Å"The Burning Bush (Exodus 3:1-15) | Bible. org – Worlds Largest Bible Study Site. † Free NET Bible and Thousands of Bible Studies | Bible. org – Worlds Largest Bible Study Site. Web. 03 Oct. 2011. ;http://bible. org/seriespage/burning-bush-exodus-31-15;.

Pervasiveness of Marketing

Vital marketing decisions are made by every business; but as important as it is to make the right business decision†¦ it is essential that marketing professionals understand how their marketing impacts our social values. There are several different ways that marketers get their message across to potential customers(1), each marketing communications tool can have different effects on us. Marketing is intrusive, businesses are constantly trying to push their brands in our faces†¦ we barely process one piece of information before the next one comes shooting our way. The pervasiveness marketing has undoubtedly influenced our mind-set and behaviour†¦ a disposable culture creeps closer to becoming reality. It’s because our buyer behaviour is image based, we care about how others see us more than how we see ourselves. This hugely changes our views on society; contemporary marketing has made us believe that we are what we buy, and that the brands we own†¦ are a direct reflection of us. Marketing is an integral business function, but is hardly respected. It continually aims to stimulate demand which leads to new customers†¦ and that leads to more market share. No longer can marketing be tunnel visioned in it’s pursuit for brand awareness. Certain companies have mastered the AIDA model and can use their understanding on countless consumers, the Sony Bravia advert with the bouncing balls(2) went through the whole cycle from attention all the way to stimulating action†¦ making them buy products they didn’t particularly need in the first place. Point-Of-Sale cues are used relentlessly and marketers are accused of not looking at how their decisions impact broader society. Our social values are changing to customers being more self-centred and buying everything that suits them. Our social values include friends, who we want to have a good time with. But playing on the back of our heads constantly, is how cool we think we look, have we impressed our friends? Do we have the right clothes on? Do we have the right phone? As I mentioned, we think that the brands we own are a reflection of us†¦ so we try and buy the right products, not only to suit our personalities; but to fit in. There is one thing that hugely influences our social values, and that’s technology(3). A wireless world is slowly becoming more of an actuality as time goes on. The internet, as enthralling as it may be, has made people ess sociable and more secluded. Perhaps one of the most important social values is quality time with our families; this is not possible if we are glued to the monitor during dinner time. In the past, dinner meant the whole family sitting around a table, having a laugh and eating to their hearts content. The internet has cut into this social value and is influencing young minds. But it’s been a fantastic medium for communication and a brilliant source for information. Both ways can be argued. Advances in technology will introduce location based advertising in the future(4), this makes us even more reliant on technology. This means that where ever we are, we will be targeted by businesses†¦ which directly impact our social lives; making us shop instead of talk to those we may know in the area. The whole notion of positioning is based upon understanding the consumer†¦ not society, making us feel like we can familiarise ourselves with the brand, so that it doesn’t feel like marketing but instead feels like a developing relationship. Segmenting customers is a common marketing tool used when it comes to deciding on a target market. But it has huge disadvantages on society; a common way for segmentation to take place is with airlines. First class, business class and economy are forms of segmenting the market. Customers who have high disposable income doesn’t necessarily have to fly first class†¦ but the positioning of first class in the consumers mind communicates the message that if you can afford it, go for it. First class passengers have made the association that flying in luxury means they are successful and are respected. When in realness, they simply have more money than the average person. Economy flyers are made to think that they are normal, nothing special, but some of them could actually be successful. Some of them may have significantly advanced in their careers, and may have even helped the world! The social values of first class travellers has changed into looking down on other passengers who aren’t flying first class†¦ the feeling of self accomplishment is just an illusion created by marketing. There are other marketing tools which de-individualises customers and sees them as groups and not individuals. An example of this is the postcode analysis, this influences the social values of consumers into thinking that they are only as good as the people who live near them. Marketing professionals need to start respecting customers as customers, and they need to understand the uniqueness of each individual consumer. There is a really important marketing tool that can assess how much marketers are impacting our social values. Businesses can construct a PESTEL analysis of themselves to gain a better understanding of what is in their way†¦ and what they need to take into account before implementing any marketing decisions. MOSAIC is another segmentation tool used by marketers to decide exactly how to target their target market. This generalises too much and doesn’t see customers as individuals, but as titles. There is one main point that marketing critics’ keep bringing up. They see branding as being misleading to consumers, that the associations made with the product or service is just an illusion†¦ and doesn’t reflect the actual quality of the product or service itself(5). Marketers definitely need to take this into account when taking care of brand management. However an argument against this is that branding gives people confidence, it helps consumers see themselves in a desirable light when owning a particular brand. It makes them feel like they are a part of something, this positive feeling surely can’t be criticised. An example of a business who tries to create a strong association is Disney. Their chain of ‘Magic Happens’ adverts definitely play on our emotional strings(6). They play on portraying the dreamy effect with their brand communication, which withholds powerful emotional appeals. Disney sells an experience, something intangible. This works really well when it comes to targeting children, the imagination of a child is endless†¦ with hardly any limits. However this really affects children’s social values, making them almost worship Disney characters. Ultimately, this makes the children think that going to Disney Land is described as ‘a dream come true’; taking their minds off of the important things in life. Another example is Coca Cola. Their marketing strategy relies on making the consumer feel satisfaction when drinking Coke, making the consumer feel refreshed†¦ and ‘happy’. The Coke slogan is ‘Open coke. Open happiness’(7). The association that will be made is definitely an emotional one, and will make customers feel like someone when they drink a can of coke in front of people. This is probably the brand that endangers our social values the most, due to the obvious reason that happiness is achieved through success or through a positive social encounter. Not from drinking Coke, this is nothing more than a positioning strategy. Behavioural psychology explains the laws of classical and operant conditioning. This has been used by many businesses in order to condition a specific response from a customer. Classical conditioning can be, and has been used in various advertisements; in order to create lasting associations that will be profitable to the business. A psychologist called Pavlov tests classical conditioning in one of he’s experiments(8), and since then, he has influenced the use of he’s findings by many marketers. An example of this is McDonalds, the first time we heard the famous McDonalds short and snappy jingle we didn’t know what to make of it. But after a few more adverts we made the association between the jingle and the slogan ‘I’m lovin’ it’(9). Whilst this association was being made, you can visualise the McDonalds logo and any images they want you to see. The general feel of the adverts are happy and upbeat. With time, our association became so strong, that all McDonalds do now is play the jingle, and we all say or think ‘I’m lovin’ it’. This then becomes our unconditioned response to the jingle, which started off as being a neutral stimulus. So as you can see, classical conditioning is a powerful tool that marketers use, and we have attempted to create an advert; whilst trying to apply the laws of classical conditioning. Customers are almost hypnotised into thinking exactly what McDonalds wants them to think. This changes our social values into being more self-centred, making us seek pleasure for ourselves and gets rid of the whole idea of togetherness and sharing. The psychodynamic approach in psychology was devised by Sigmund Freud, an influential figure in psychology. He said that our conscious thoughts and actions are influenced by unconscious drives, such as the sex drive(10). Marks and Spencer food adverts take advantage of this idea. The woman speaking in the background speaks in a soft, sensual voice making it seem the food should be eaten in an intimate way(11)†¦ which almost makes us think their selling sex. According to the psychodynamic approach, our unresolved child issues and our sex drive will influence our conscious behaviour†¦ which is to ultimately buy the food. Marketers need to be very careful with this type of advertising; it’s almost as if the consumers are not in control of what they like. Our social values may have been having a laugh with friends of the opposite gender, but due to this kind of psychological approach to advertising†¦ it may unwillingly effect the perception of the customer. Using psychological approaches in adverts is legal, but it doesn’t mean it’s moral. The mind-set of the customer changes, their perception changes and so their behaviour changes; this can be seen as immoral. Companies ensure they put all side effects of certain products on the packaging†¦ but when are marketers going to actually take into account the side effects of their own decisions? If a certain type of marketing impacts broader society too much, and stimulates demand to an extent that the environment will suffer†¦ the marketers should definitely take it easy and refrain from these types of activities. Every career needs to work towards a better world to live in; this is what morality is all about. ‘The strategic business function that creates value by stimulating, facilitating and fulfilling customer demand’(12)†¦ this is on of the definitions of marketing. But how will consumer sovereignty affect this? The old definition was meeting customer needs profitably, customers may decide what will be produced or on the other hand marketers may decide what consumers should be interested in. It all depends on how society is looked after by marketers, and how society reacts to marketing decisions. Our social values stems from how society operates and how society holds up against continual marketing activities. The decisions that marketers make impact society hugely, it can increase demand and can decrease demand. McDonalds have been successful at stimulating demand, due to this they have had to create 4000 new jobs(13). But even though more demand means success to a marketer, there is always backlash. There is ‘a protest against the promotion of junk food, the unethical targeting of children, exploitation of workers, animal cruelty, damage to the environment and the global domination of corporations over our lives. Marketing strategies are successful at making a profit, but it’s time marketing professionals look after the society which they themselves are a part of. Not necessarily societal marketing, but just using some of the concepts of this type of marketing. I think that it’s a personal challenge to each and every one of us to act and speak in a way which doesn’t reflect the conditioned responses that marketing and movies have created. Our social values echo our personality and what we hold close to our hearts; marketing professionals can change or strengthen this. That means reliability is a necessity as a marketer. References http://inventors.about.com/od/timelines/a/ModernInvention.htm http://www.e-lba.com/ELBA%20Overview%20english.pdf http://nobelprize.org/educational_games/medicine/pavlov/readmore.html http://www.textart.ru/database/slogan/fast-food-advertising-slogans.html http://webspace.ship.edu/cgboer/freud.html

Discussion Essay Example | Topics and Well Written Essays - 250 words - 140

Discussion - Essay Example For human beings to fully evolve, they took a form of different hominids which include Australopithecines, Homo erectus and Homo sapiens. Homo sapiens were developed and resembled the current human beings (LaFreniere, 2011). The race concept is a relic as many scholars have different arguments to the existence of race. Most of scientist claims that the traditional racial difference is based on skin deep because people classify themselves in respect to the skin colour. The white people from America classified themselves in respect to their skin colour. The race was based on the colour of the skin and not genetic make up. Currently, scientist are analysing the issue of race in respect to the genetic make up. Different scientist have different perception on the issue of race as some claim that genetics makes up race while other claim that genetic inheritance does not guarantee similarity. Human beings first appeared in Africa and disappeared from the world due to natural selection as they could not adapt to the environment. As human beings were developing the Homo sapiens found survival tactic and made tools for hunting and gathering (LaFreniere,

Briefing paper on population aging to inform the new intake of Public Essay

Briefing paper on population aging to inform the new intake of Public Health Officers in Department - Essay Example There are mainly two demographic factors that determined the rate and pace of population aging. These are decline in fertility rate and the decline in mortality rate at older ages. As the rate of both fertility and mortality has declined significantly in the last decade and is expected to show more significant pattern in this century, so the process of population aging maintain the stability concerning the population growth. However, the process of population aging is getting more speed and significance by the fall in morality rate more than the fall in fertility rate. Since the fall in fertility actually prevents the birth of new allies in the earth and the fall in mortality rate of the older persons actually increasing their relative size, so this process ultimately leads to an increase in share of older persons in the world population. This process has continued since 1950 and results in decrease in mortality rate with an increasing pace even for the very old (more than 85 years) population, especially in the context of female population. According to the Australian Bureau of Statistics, by 2016, the number old population of New South Wales (65 years and more) is projected to outgrow the number of its child population (0-14 years). The Bureau has estimated that share of older population will increase to 20% of the total population of NSW by the end of 2023. We have shown the trend of percentage share of the child group (0-14 years), aged group (65 to 84 years) and more aged group (85 and above) in the total growth of population in case of NSW by the figure-1. However, there may be another factor that has some effect on the aging of the population. This is the consequence of migration. Process of immigration generally reduces the population aging since mainly the younger persons are the immigrants. But on the other hand, the process of emigration tends to

Strategic Management Essay Example | Topics and Well Written Essays - 2000 words - 2

Strategic Management - Essay Example Conclusion 11 References 13 1. Introduction The evaluation of an industry’s performance is commonly developed using a series of criteria. The conditions in the industry’s environment, in all its aspects, have a key role in understanding the industry’s perspectives for a long terms growth. The use of theoretical frameworks and models can also help to check the status of an industry, either in the short or the long term. Current paper focuses on the evaluation of global automotive industry in regard to a particular aspect: the industry’s supply and demand chain. The sector matrix framework has been used for exploring the issue under examination. Two well known theoretical frameworks, the Value Chain Analysis model of Porter and the Product-Commodity Chain of Gereffi have been used for developing an effective sector matrix framework, as aligned with the needs and the challenges of the particular industry. It is proved that the current performance of automotiv e industry in terms of supply/demand could be improved by controlling rapid expansion so that time is available for responding effectively to the needs of each market. 2. The ‘sector matrix’ framework – description and characteristics The sector matrix framework used for the evaluation of the automotive industry would be based on the following fact: economies worldwide are not equally developed. More specifically, there are economies that have been able to promote technological advances and commerce, achieving an important growth (Cohen 2012). Reference should be also made to countries with quite low economic and commercial performance; these countries have not managed to follow global technological advances (Cohen 2012). The evaluation of the performance of the automotive industry globally would be based on the perception that economic growth around the world is not equally; therefore, the findings of the sector matrix analysis would be related primarily to deve loped and emerging economies that have the potential to support the development of automotive industry. Another issue that should be taken into consideration when developing the sector matrix related to the automotive industry is the following one: the specific matrix is based on different market and organizational elements; these elements are also included in other theoretical frameworks, such as the Porter’s Value Chain analysis (Graph 1) and the Gereffi’s Product/ Commodity chain. The use of these frameworks when developing the sector matrix analysis of the automotive industry would increase the credibility of findings. The elements of these two frameworks are briefly discussed below. Graph 1 – Porter’s Value Chain analysis framework (source: Bachelor of International Management) The Value Chain Analysis of Porter is presented in Graph 1, above. According to this framework, ‘each company can be represented by a Value Chain’ (Overbeck 2009, p.26). This Value-Chain is consisted by a series of activities that can be characterized either as primary or support activities (Overbeck 2009). The activities that are of critical importance for the supply chain of an organization are the primary ones (Overbeck 2009); still, the support activities are necessary for the effective development of primary activities (Overbeck 2009), meaning that primary activities may face problems and delays in case that they are not combined by the support activities, as included in the Porter’s framework. Among the activities included in the

Read the Description Research Paper Example | Topics and Well Written Essays - 500 words

Read the Description - Research Paper Example Brady, Martz and Associates implemented DS4.1 control objective when established various satellite offices as subsidiary to the main office. The regional offices provided a disaster recovery and contingency plans for the organization that lost a larger percentage of its imperative data. Moreover, relating employees to data management including backing files for payroll was authoritative in attainment of continuity framework (Phelan & Hayes, 2003, p. 57). DS4.2 control objectives aims at minimizing a potential IT disruption occurrence such as data damage experienced by Brady, Martz and Associates. Storage of major files in company hard disks was crucial in reducing the disaster effects. Besides, timely and effective communication with various organizations employees assisted in disaster preparedness and initiation of data recovery process as the employees could easily retrieve their stored information. Though the company managed to keep prioritized information relating to employees’ payroll and taxation data within hard disks and amongst other employees, it was not sufficient. Consequently, they partly practiced the DS4.3 control objectives by failing to back up all the primary information relating to employees. The company did not practice DS4.4 control objectives adequately as their IT maintenance standards remained below amicable contingency levels. The company should initiate recovery changes and communicate such plans with employees adequately to enable expeditious recovery. Regular testing of implemented IT governance plans is imperative in attainment of proper recovery plans. Therefore, the company effectively implemented DS4.5 control objectives by monitoring and reviewing the backup files stored by employees. Nonetheless, the company lacked an effective and abrupt recovery plan as evident from the enormous data lost during the recovery. Brady, Martz and Associates firm failed to implement