Consumer Behavior as a Process Essay Example | Topics and Well Written Essays - 250 words

Consumer expression as a Process - Essay ExampleThis paper tells that marketing stimuli are initiated by businesses or companies, and environmental stimuli are provided by social f routineors according to political, cultural and economic aspects of the society. The black box of the emptor has characteristics and decision process that influence the buyers response in the market. Black box instance illustrates the response of the buyer in a conscious decision process, where the buyer identifies the business (Kuester, 117). After problem recognition, search for product or service training is started. Consumers engage in internal and external information search. Information sources are a personal experience, public sources, and commercial sources. This stage provides promotional strategies to businesses and illustrates the most sound information source for the brand. Analyzing alternatives entails comparison of products or brand in the market. The evoked set illustrates the alternat ives considered during problem-solving (Kuester 89). Consumers evaluate options or alternatives based on psychological and functional importance they offer. Marketing organizations must understand the benefits consumers require. The customer makes a purchase decision after carefully evaluating the strategies (Kuester 74). Marketing organization must enable the customer to act according to their purchase intention, through sales promotion. Post-purchase is also significant to organizations. This is because it influences the purchasing patterns in the future.