Whether Red Bull should invest in the Formula 1 Racing Championship Thesis

Whether fierce manipulate should invest in the normal 1 Racing Championship abutting year or not - Thesis ExampleThe categorisation of the drink as an energizer holds anchor in the Thailand culture where the same is known as red Water Buffalo. boost the make gains a larger market space owing to the use of strategic marketing activities incorporating the creation of bombilate words and excessively through the sponsorship activities for complete debauched events. The target segments for the brand consist of groups like students and athletes and also bars focusing on energy drinks. The sponsorship activity carried out by Red Bull for extreme sporting events helps the company in building a separate image of itself in the global drinks and potable market. An estimate made during 2004 reveals that around $600 million have been spent by the company on sponsorship events involving Formula One racing events, sponsoring athletes or other musical and cultural functions. A comparison made with coca Cola shows that where Coca Cola expended around 9 percent of its marketing revenues on sponsorship events, Red Bull happened to expend around 30 percent. (Roll, 2006, p.199). Another estimate obtained during the 2001 layover shows that this sponsorship activity of Red Bull in extreme sporting events helped the same to conduct a trade of around 1.6 billion cans worldwide. This figure when compared to the 2000 period reflects a rise in around 80 percent in the companys sale paradigm (Gelder, 2005, p.248). ... This figure when compared to the 2000 period reflects a rise in around 80 percent in the companys sale paradigm (Gelder, 2005, p.248). The paper in this connection aims to conduct a query on whether Red Bull should continue investing in the Formula One events by reflecting on the probable advantages or opportunities that it can gain through such activities. Aims and Objectives Aims The main aim of the project is to gauge the future of investing activities of Red Bull in the large scale sponsorship activities pertaining to extreme sporting events. In that it focuses to understand the potential of previous investment made by the company in this area and the advantages and opportunities gained on that behalf. The project also aims to compare the sponsorship activities of Red Bull to the activities of other companies also investing in sponsorship activities. Further the project also aims to understand the factors and situations evaluated by Red Bull before rendering potential investments in such directions. Objectives To understand the different marketing strategies of Red Bull To understand the reasons as to why Red Bull invests in Formula One championship events To evaluate the expenses or the cost the company incurs piece of tail making such potential investments and the revenues that the firm tends to gain on that behalf To evaluate the future considerations as to whether Red Bull should continue investing in the sponsorship activities for Formula One championship for the 2011 period keeping in view the expenditure and the opportunity scenario for the 2010 period To compare the investment activities of the company in the extreme sporting events by drawing in examples